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Slow WordPress Website Fixed & Optimized
A sluggish WordPress website might lower your search engine rankings and turn off visitors. By improving user experience, ensuring easier navigation, and speeding up download times, optimizing your website keeps users interested and lowers bounce rates.
Fixing speed problems like bulky plugins, poorly optimized pictures, and inefficient code makes your WordPress website faster and more dependable. These enhancements improve site performance, security, and scalability for future expansion in addition to speed.
client : innomax
services : Marketing
completed date : 20-11-2024
location : New York,NY,USA
Project requirement
The customer, a lead generation company with headquarters in the United States, was having trouble with a slow WordPress website. Bounce rates were increasing, Core Web Vitals were malfunctioning, and desktop and mobile load times were quite high. Both the client and their users were frustrated by the low SEO ranks and stagnant conversions.
Reduce desktop & mobile load times- Improve Core Web Vitals scores
- Optimize images, scripts & database
- Lower bounce rate
- Boost conversion rate
- Implement caching, minification & CDN
Solution & result
Solution: We performed a full performance audit and optimized the existing website structure. Heavy scripts and unused plugins were removed, images were optimized with lazy loading, caching and minification were implemented, and Core Web Vitals issues were addressed.
Result: After optimization, the website became extremely fast, both on desktop and mobile. Core Web Vitals passed, bounce rate dropped dramatically, and conversion rate almost doubled. SEO rankings began to improve within just 30 days of the fixes.
- Desktop load time: 5–6 sec
- Mobile load time: 7+ sec
- Bounce rate: 68%
- Conversion rate: 1.8%
Before Cleanup
- Desktop load time: 1.4 sec
- Mobile load time: 1.8 sec
- Bounce rate: 41%
- Conversion rate: 3.5%
After Cleanup
Outcome
The client regained full trust in their development partner. Their website is now fast, responsive, and optimized for both users and search engines. The business is generating more leads and providing a smoother experience for visitors, securing long-term growth and better online visibility.
